This course does not have any stringent entry prerequisites. However, having practical experience will be beneficial in grasping the course material.

 It is intended for anyone keen on expanding their knowledge and staying informed about the latest developments in their profession. 

This comprehensive course covers a wide range of topics essential for mastering brand management. Upon completion, you will have a deep understanding of the following areas:

1. What is a brand?
2. A Short History of Brands
3. Why did Brands emerge?
4. Brand Elements
5. Brand Elements
6. Brand Process
7. Creating a Brand Strategy
8. Brand identity
9. Brand identity levels
10. Central Identity (Inner Core)
11. Outer Core of the Brand
12. Brand dimensions
13. Brand Physique
14. Personality
15. Culture
16. Brand equity: Definition and meaning
17. Value to Customers
18. Value to Marketer
19. Brand awareness
20. Brand image/constellation
21. Brand loyalty
22. Selecting a brand name
23. Brand name selection process
24. Desirable Qualities of a Brand Name
25. Brand extension design
26. Line Extension Vs. Brand Extension
27. Criteria for Brand Extension
28. Family vs individual brand name
29. Advantages of Individual and Family Brand Names
30. Multiple branding
31. Reasons for Adopting Multiple Branding Strategy
32. Constraints of multibrand strategy
33. Reasons for Adopting Multiple Branding Strategy
34. Private vs national branding
35. Challenges to middlemen in sponsoring their own products
36. Reasons for middlemen in promoting their own brands
37. Advantages of private branding over national branding
38. National brands manufacturer’s dilemma

This course is self-paced and delivered 100% online.

– Once your enrolment is complete, you are given access to our eCampus
– You log in to LMS using an assigned username and password.

The course completion certificate is awarded by London Executive Education UK

Upon successful completion of this certificate program, you will receive the Advanced Professional Certificate in Brand Management. This credential signifies your mastery of critical Brand Management concepts and your ability to apply them effectively in real-world scenarios.