This course does not have any stringent entry prerequisites. However, having practical experience will be beneficial in grasping the course material.

 It is intended for anyone keen on expanding their knowledge and staying informed about the latest developments in their profession. 

1. Introduction
2. Factors influencing business decisions
3. Meaning and definition of business environment
4. Features of the business environment
5. Components / parts of business environment
6. Gaining advantages by understanding the competitive environment
7. The competitive environment
8. External factors
9. Internal factors
10. Using swot for strategic analysis
11. A firm’s external macro environment: pestel
12. Understanding the micro environment: porter’s five forces
13. The internal environment
14. The internal environment
    resources and capabilities
15. The value chain
16. Using resources and capabilities to build an advantage over rivals
17. Using vrio
18. Competition, strategy, and competitive advantage
19. Generic business-level competitive strategies
20. The strategic management process: achieving and sustaining competitive advantage
21. What is the strategic management process?
22. Vision and mission
23. The role of strategic analysis in formulating a strategy
24. Strategic objectives
25. Implementation of strategies
26. Measuring and evaluating strategic performance
27. Levels of strategy
28. Pace of change
29. The basic concept of strategic change
30. Nature of organizational change
31. Process of management of change
32. Causes of resistance to change
33. Overcoming resistance to change
34. Employee’s participation
35.  

This course is self-paced and delivered 100% online.

– Once your enrolment is complete, you are given access to our eCampus
– You log in to LMS using an assigned username and password.

The course completion certificate is awarded by London Executive Education UK

Upon successful completion of this certificate program, you will receive the Advanced Professional Certificate in Consumer Behaviour and Market Communications. This credential signifies your mastery of critical Consumer Behaviour and Market Communications concepts and your ability to apply them effectively in real-world scenarios.