The Professional Certificate in Consumer Behaviour does not have any stringent entry prerequisites. However, having practical experience will be beneficial in grasping the course material.

 It is intended for anyone keen on expanding their knowledge and staying informed about the latest developments in their profession. 

1. Disciplines involved in the Study of Consumer Behaviour
2. General Model of Consumer Behaviour
3. Buyers, Customers and Consumers
4. The Consumer Environment
5. The Consumer and the Marketplace
6. Markets and Marketing
7. Factors affecting consumer behavior
8. Changing trends in consumer behaviour
9. Consumer Motivation
10. Motivational Behaviour
11. Consumer Perception
12. Elements and Dynamics of Perception
13. Nature of Family Purchases and Decision-making
14. CONSUMER DECISION-MAKING PROCESS
15. OPINION LEADERSHIP AND DIFFUSION OF INNOVATION
16. Characteristics of Opinion Leaders
17. Diffusion of Innovation Process
18. Diffusion of Innovation Process
19. Factors Affecting the Diffusion of Innovation
20. Barriers to Adoption of Innovation
21. Time Factor and Diffusion Process

This course is self-paced and delivered 100% online.

– Once your enrolment is complete, you are given access to our eCampus
– You log in to LMS using an assigned username and password.

The course completion certificate is awarded by London Executive Education UK

Upon successful completion of this certificate program, you will receive the Professional Certificate in Consumer Behaviour . This credential signifies your mastery of critical Consumer Behaviour  concepts and your ability to apply them effectively in real-world scenarios.