Components, Process of Marketing Communication Components of Marketing Communication PROCESS OF MARKETING COMMUNICATION Message Strategies Message Structure Presentation PERSUASION – NEED AND IMPORTANCE Elements of Persuasion Marketing Campaign Weapons of Persuasion Elaboration Likelihood Model Introduction Elaboration Likelihood Model Routes Elaboration Likelihood Model Appeal Criticisms of the Elaboration Likelihood Model

Professional Certificate in Marketing Communications

Q: Certificates

The course completion certificate is awarded by London Executive Education UK This certificate serves as a formal recognition of your expertise and advanced understanding of marketing communications. It can be a valuable addition to your professional credentials, enhancing your resume and demonstrating your commitment to mastering strategic marketing communication.

N65,000

Round the clock support

N65,000

Flexible learning delivered 100% online

Certificate awarded by LEXED UK

Key Features of the Professional Certificate in Marketing Communications

Comprehensive Curriculum that covers major aspects of Marketing Communications
Benefit from insights and perspectives based on real-world experience, ensuring the relevance and applicability of the material to contemporary practices
Study at your own pace with 24/7 access to course materials, allowing you to balance your studies with personal and professional commitments
Earn a professional certificate upon completion from London Executive Education, showcasing your expertise and enhancing your career prospects.
Designed for busy and working Professionals
Access course materials on-demand, allowing you to study at your own pace and manage your learning schedule according to your professional commitments
100% Online

Course Overview

The Advanced Professional Certificate in Marketing Communications will help you unlock the power of strategic communication needed to drive marketing success. You will explore the core components and processes of marketing communication, learn about various message strategies and structures, and understand the importance of persuasion in influencing consumer behavior. Additionally, the course delves into the Elaboration Likelihood Model (ELM), providing insights into its routes, appeal, and criticisms.

The course covers a wide range of topics essential for mastering marketing communications. You will begin with the basics, understanding the critical elements and processes involved in marketing communication. From there, you will learn how to craft compelling messages, structure them effectively, and utilize various strategies to engage your audience. The power of persuasion is emphasized, with in-depth exploration of persuasive marketing campaigns, psychological tools, and techniques. The course also introduces the Elaboration Likelihood Model, helping you understand how to appeal to your audience through central and peripheral routes.

Entry Requirements

This course does not have any stringent entry prerequisites. However, having practical experience will be beneficial in grasping the course material.

It is intended for anyone keen on expanding their knowledge and staying informed about the latest developments in their profession.

What will you learn?

Components, Process of Marketing Communication
Components of Marketing Communication
PROCESS OF MARKETING COMMUNICATION
Message Strategies
Message Structure Presentation
PERSUASION – NEED AND IMPORTANCE
Elements of Persuasion Marketing Campaign
Weapons of Persuasion
Elaboration Likelihood Model Introduction
Elaboration Likelihood Model Routes
Elaboration Likelihood Model Appeal
Criticisms of the Elaboration Likelihood Model

Are there exams?

There are no exams. You are assessed through a short quiz so that we can gauge the level of learning transfer that took place.

You can attempt the quiz as many times as possible.

How is this course delivered?

The course is delivered 100% online.

– Once your enrolment is complete, you are given access to our eCampus
– You log in to LMS using an assigned username and password.

Certificates

The course completion certificate is awarded by London Executive Education UK

This certificate serves as a formal recognition of your expertise and advanced understanding of marketing communications. It can be a valuable addition to your professional credentials, enhancing your resume and demonstrating your commitment to mastering strategic marketing communication.

Who is the Professional Certificate Course in Marketing Communications for?

This course is designed for marketing professionals, business leaders, and anyone looking to deepen their understanding of effective marketing communication.

1. Marketing professionals
2. Business leaders and entrepreneurs
3. Students and graduates
4. Public relations specialists
5. Content creators and copywriters
6. Sales and advertising professionals
7. Anyone interested in marketing communication

Where our
Learners Work

Unlock global opportunities with a Certificate you can brag about!

Dive into rich content and gain skills that will make you the go-to person in your industry. Start your journey today and show the world what you’re capable of achieving!

Why you should choose London Executive Education

State-of-the-Art Learning Technology

Utilize our cutting-edge online learning platform designed to enhance your educational experience.

Depth and Breadth

Our curriculum is designed to cover all essential aspects of your chosen field, ensuring you gain a thorough understanding and practical skills that can be immediately applied in your career.

Global Insights

Learn from a variety of case studies and examples from around the world, preparing you to operate effectively in a globalized market.

Recognition and Credibility

Earn a professional certificate that is recognized and respected by employers and industry leaders, showcasing your expertise and commitment to continuous learning.

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Success stories from our Learners

One thing that impressed me most about this program is the level of support I received from my assigned tutor. Excellent support and lightning fast response to all my queries

I have just completed a the MBA pathway and aquired the 120 Credits needed for the MBA top-up. I am truly impressed and 100% satisfied with the program and level of support received. The online learning portal and course materials exceeded my expectations

The online learning platform made the learning so interactive as I could contact my tutors and receive prompt feedback on my assignments. I was able to complete the program on time too. Awesome Learning Experience!